:root{
  --navy:#1F2A44; --navy-2:#2b3a5c; --red:#B23A2E; --red-d:#962f25; --cream:#F4EAD5; --cream-2:#FBF6EC;
  --ink:#1c2233; --muted:#5a6275; --line:#e4d9c2; --white:#fff;
  --radius:14px; --shadow:0 10px 30px rgba(31,42,68,.12); --shadow-lg:0 24px 60px rgba(31,42,68,.18);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:"Source Sans 3",system-ui,-apple-system,Segoe UI,sans-serif;font-size:18px;line-height:1.6;color:var(--ink);background:var(--cream-2);-webkit-font-smoothing:antialiased}
h1,h2,h3{font-family:Bitter,Georgia,serif;color:var(--navy);line-height:1.15;margin:0 0 .5em}
h1{font-size:clamp(2.4rem,5.5vw,3.9rem);font-weight:800;letter-spacing:-.01em}
h2{font-size:clamp(1.8rem,3.6vw,2.6rem);font-weight:700}
h3{font-size:1.3rem;font-weight:700}
a{color:var(--red)}
img{max-width:100%;display:block}
.wrap{max-width:1140px;margin:0 auto;padding:0 24px}
.narrow{max-width:780px}
.center{text-align:center}
.sub{color:var(--muted);max-width:640px;margin:-.25em auto 2.5em}
.light{color:var(--cream)!important}
.eyebrow{font-weight:700;text-transform:uppercase;letter-spacing:.12em;font-size:.8rem;color:var(--red);margin:0 0 .75em}
.eyebrow.light{color:#f0b9a8!important}
.small{font-size:.95rem;color:var(--muted)}

/* buttons */
.btn{display:inline-block;background:var(--red);color:#fff;text-decoration:none;font-weight:700;padding:.85em 1.4em;border-radius:999px;border:2px solid var(--red);transition:transform .15s,background .15s,box-shadow .15s;box-shadow:0 6px 16px rgba(178,58,46,.28);font-size:1rem;cursor:pointer;font-family:inherit}
.btn:hover{background:var(--red-d);border-color:var(--red-d);transform:translateY(-1px)}
.btn-ghost{background:transparent;color:var(--navy);border-color:var(--navy);box-shadow:none}
.btn-ghost:hover{background:var(--navy);color:#fff;border-color:var(--navy)}
.btn-small{padding:.5em 1em;font-size:.92rem;box-shadow:none}
.btn-full{width:100%;margin-top:.5rem}

/* header */
.site-header{position:sticky;top:0;z-index:20;background:rgba(251,246,236,.92);backdrop-filter:saturate(1.2) blur(8px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:68px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none}
.wordmark{font-family:Bitter,serif;font-weight:800;font-size:1.45rem;letter-spacing:-.01em}
.navy{color:var(--navy)} .red{color:var(--red)}
.nav-links{display:flex;align-items:center;gap:26px}
.nav-links a:not(.btn){color:var(--navy);text-decoration:none;font-weight:600;font-size:.98rem}
.nav-links a:not(.btn):hover{color:var(--red)}

/* hero */
.hero{background:radial-gradient(1200px 500px at 85% 10%,#efe0c2 0,transparent 60%),var(--cream);padding:72px 0 88px;border-bottom:1px solid var(--line);overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center}
.lede{font-size:1.2rem;color:#38405a;max-width:560px}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin:1.6em 0 1.2em}
.hero-points{list-style:none;padding:0;margin:0;display:flex;gap:22px;flex-wrap:wrap;color:var(--navy);font-weight:600;font-size:.98rem}
.hero-points li::before{content:"✓";color:var(--red);font-weight:800;margin-right:6px}
.hero-art{position:relative;height:400px}
.envelope{position:absolute;right:10px;top:20px;width:400px;max-width:92%;aspect-ratio:9.5/4.6;background:#fff;border-radius:6px;box-shadow:var(--shadow-lg);transform:rotate(-4deg);padding:18px 20px;font-size:.78rem;color:#3a4258;border:1px solid #eee3cc}
.env-return{line-height:1.35;font-weight:600}
.env-stamp{position:absolute;right:16px;top:14px;width:58px}
.env-to{position:absolute;left:44%;top:52%;line-height:1.4;font-size:.92rem;color:var(--ink)}
.env-tag,.sample-ribbon{position:absolute;font-family:Bitter,serif;font-weight:800;letter-spacing:.15em;color:var(--red);border:2px solid var(--red);border-radius:4px;padding:2px 8px;font-size:.7rem;background:rgba(255,255,255,.85)}
.env-tag{right:18px;bottom:14px;transform:rotate(-6deg)}
.postcard-mini{position:absolute;left:0;bottom:10px;width:300px;max-width:75%;aspect-ratio:6/4;background:var(--navy);color:var(--cream);border-radius:8px;box-shadow:var(--shadow-lg);transform:rotate(5deg);padding:20px 22px;display:flex;flex-direction:column;justify-content:center}
.postcard-mini .pc-kicker{color:#f0b9a8}
.pc-kicker{font-weight:700;text-transform:uppercase;letter-spacing:.1em;font-size:.72rem;margin:0 0 6px}
.pc-head{font-family:Bitter,serif;font-weight:700;font-size:1.25rem;line-height:1.2;margin:0 0 10px}
.pc-small{font-size:.72rem;opacity:.8;margin:0}

/* sections */
.section{padding:88px 0}
.section-cream{background:var(--cream)}
.section-navy{background:var(--navy);color:var(--cream)}
.steps{list-style:none;padding:0;margin:2.5em 0 0;display:grid;grid-template-columns:repeat(3,1fr);gap:24px;counter-reset:s}
.steps li{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:30px 26px;box-shadow:var(--shadow)}
.step-num{display:inline-grid;place-items:center;width:44px;height:44px;border-radius:50%;background:var(--red);color:#fff;font-family:Bitter,serif;font-weight:800;font-size:1.2rem;margin-bottom:14px}
.steps p{color:var(--muted);margin:0}

.features{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:2.5em}
.feature{background:#fff;border-radius:var(--radius);padding:34px 32px;box-shadow:var(--shadow);border-top:6px solid var(--red)}
.feature:nth-child(2){border-top-color:var(--navy)}
.feature p{color:#424a60}
.feature-tag{display:inline-block;background:var(--red);color:#fff;font-weight:700;font-size:.78rem;letter-spacing:.06em;text-transform:uppercase;padding:4px 10px;border-radius:999px;margin-bottom:14px}
.tag-navy{background:var(--navy)}
.checks{list-style:none;padding:0;margin:1em 0 0}
.checks li{position:relative;padding-left:28px;margin:.45em 0;color:#2f3750}
.checks li::before{content:"";position:absolute;left:0;top:.45em;width:16px;height:16px;border-radius:50%;background:var(--red) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M4 8.5l2.5 2.5L12 5.5' stroke='white' stroke-width='2' fill='none' stroke-linecap='round'/%3E%3C/svg%3E") center/12px no-repeat}

/* samples */
.samples{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:start}
figure{margin:0;position:relative}
figcaption{position:absolute;left:0;right:0;bottom:-34px;text-align:center;font-size:.88rem;color:var(--muted);font-weight:600}
.letter{background:#fff;border:1px solid #ece3d0;border-radius:6px;box-shadow:var(--shadow-lg);padding:34px 36px 30px;font-size:.95rem;color:#2a3045;margin-bottom:40px}
.letter p{margin:.6em 0}
.sample-ribbon{top:16px;right:16px;transform:rotate(6deg)}
.letter-head{display:flex;gap:14px;align-items:center;border-bottom:2px solid #f1e6d0;padding-bottom:14px;margin-bottom:14px;font-size:.85rem;color:#4a5268}
.letter-head strong{font-family:Bitter,serif;color:#245c4a;font-size:1.05rem}
.shop-logo{width:44px;height:44px;border-radius:10px;background:#245c4a;color:#fff;display:grid;place-items:center;font-family:Bitter,serif;font-weight:800}
.letter-meta{background:var(--cream-2);border:1px solid #eee2c9;border-radius:6px;padding:8px 12px;font-size:.88rem}
.pay-row{display:flex;gap:14px;align-items:center;background:#f6f8fb;border-radius:8px;padding:12px;font-size:.9rem}
.qr{width:62px;height:62px;flex:none;border-radius:4px;background:
 conic-gradient(from 90deg at 2px 2px,#1c2233 25%,transparent 0) 0 0/10px 10px,
 linear-gradient(#fff,#fff);border:4px solid #1c2233;opacity:.85}
.letter-note{font-size:.9rem;color:#4a5268}
.sign{margin-top:1em}
.postcard{margin-bottom:40px}
.pc-front{background:linear-gradient(135deg,#245c4a,#1b4638);color:#fff;border-radius:10px 10px 0 0;padding:30px 30px 26px;position:relative;box-shadow:var(--shadow-lg);aspect-ratio:6/3.3;display:flex;flex-direction:column;justify-content:center}
.pc-front .pc-kicker{color:#cfe8dc}
.pc-big{font-family:Bitter,serif;font-weight:800;font-size:1.65rem;line-height:1.15;margin:0 0 14px}
.pc-offer{margin:0;font-weight:700;font-size:1.1rem}
.pc-offer span{display:block;font-weight:400;font-size:.85rem;opacity:.85}
.pc-back{background:#fff;border:1px solid #ece3d0;border-top:2px dashed #d8cbb0;border-radius:0 0 10px 10px;padding:22px 26px;display:grid;grid-template-columns:1.1fr .9fr;gap:18px;font-size:.88rem;box-shadow:var(--shadow-lg)}
.pc-back strong{font-family:Bitter,serif;color:#245c4a}
.pc-back p{margin:.35em 0}
.pc-call{font-weight:700;color:var(--ink)}
.pc-address{border-left:1px solid #eee;padding-left:16px;position:relative;padding-top:38px;line-height:1.45}
.pc-postage{position:absolute;top:0;right:0;border:1.5px solid #9aa1b2;color:#6b7386;font-size:.6rem;letter-spacing:.08em;padding:6px 6px;border-radius:3px}
.postcard .sample-ribbon{z-index:2}

/* pricing */
.prices{display:grid;grid-template-columns:1fr 1fr;gap:28px;max-width:900px;margin:0 auto}
.price-card{background:#fff;color:var(--ink);border-radius:var(--radius);padding:34px 32px;box-shadow:0 20px 50px rgba(0,0,0,.25)}
.price{font-size:1.1rem;color:var(--muted);margin:.2em 0 0}
.amt{font-family:Bitter,serif;font-weight:800;font-size:3rem;color:var(--navy);margin-right:4px}
.was{margin:.1em 0 1em;color:var(--muted);font-size:.95rem}
.lock{text-align:center;margin:2em 0 0;font-weight:600;font-size:1.08rem;color:var(--cream)}

/* faq */
details{background:#fff;border:1px solid var(--line);border-radius:12px;padding:0 22px;margin:12px 0;box-shadow:0 4px 14px rgba(31,42,68,.05)}
summary{cursor:pointer;list-style:none;font-family:Bitter,serif;font-weight:700;color:var(--navy);font-size:1.12rem;padding:18px 30px 18px 0;position:relative}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";position:absolute;right:0;top:12px;font-size:1.6rem;color:var(--red);font-family:"Source Sans 3",sans-serif}
details[open] summary::after{content:"–"}
details p{margin:0 0 18px;color:#424a60}

/* join */
.join-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:48px;align-items:start}
.card-form{background:#fff;border-radius:var(--radius);padding:32px;box-shadow:var(--shadow-lg);display:grid;gap:14px}
.card-form label{display:grid;gap:6px;font-weight:600;color:var(--navy);font-size:.98rem}
input[type=text],input[type=email],select{font:inherit;font-size:1rem;padding:12px 14px;border:1.5px solid #d9cfba;border-radius:10px;background:#fffdf8;color:var(--ink);width:100%}
input:focus,select:focus{outline:none;border-color:var(--navy);box-shadow:0 0 0 3px rgba(31,42,68,.15)}
fieldset{border:0;padding:0;margin:0;display:flex;flex-wrap:wrap;gap:8px 18px;align-items:center}
legend{font-weight:600;color:var(--navy);margin-bottom:6px;width:100%}
.card-form label.radio{display:flex;align-items:center;gap:8px;font-weight:400;color:var(--ink)}
.radio input{accent-color:var(--red);width:18px;height:18px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
.form-status{margin:0;min-height:1.4em;font-weight:600}
.form-status.ok{color:#245c4a}
.form-status.err{color:var(--red)}
.card-form.done{place-items:center;text-align:center;padding:48px 32px}

/* footer */
.site-footer{background:var(--navy);color:#cdd3e1;padding:44px 0;font-size:.95rem}
.foot{display:grid;gap:6px;justify-items:center;text-align:center}
.foot p{margin:0}
.foot a{color:var(--cream)}
.small-brand .wordmark{font-size:1.2rem;color:var(--cream)}
.small-brand .red{color:#e06a5c}
.fine{font-size:.8rem;opacity:.7;max-width:620px;margin-top:8px!important}

/* responsive */
@media (max-width:960px){
  .hero-grid,.join-grid{grid-template-columns:1fr}
  .hero-art{height:340px;max-width:520px;margin:0 auto;width:100%}
  .samples,.features{grid-template-columns:1fr}
  .samples{gap:70px}
}
@media (max-width:760px){
  body{font-size:17px}
  .nav-links a:not(.btn){display:none}
  .section{padding:64px 0}
  .hero{padding:48px 0 60px}
  .steps,.prices{grid-template-columns:1fr}
  .letter{padding:28px 22px 24px}
  .pc-back{grid-template-columns:1fr}
  .pc-address{border-left:0;border-top:1px solid #eee;padding:38px 0 0}
  .pc-big{font-size:1.3rem}
  .sample-ribbon{top:-12px;right:12px}
  .hero-art{height:300px}
  .envelope{width:330px}
  .postcard-mini{width:250px}
}

/* Built-for trades strip */
.trades{background:var(--navy,#1F2A44);color:#F4EAD5;padding:18px 0}
.trades-row{display:flex;align-items:center;gap:16px;flex-wrap:wrap}
.trades-label{font-family:Bitter,Georgia,serif;font-weight:700;font-size:.85rem;letter-spacing:.12em;text-transform:uppercase;color:#F4EAD5;opacity:.85;white-space:nowrap}
.trade-chips{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.trade-chips li{border:1px solid rgba(244,234,213,.35);border-radius:999px;padding:5px 12px;font-size:.92rem;font-weight:600;line-height:1.2}
@media (max-width:760px){.trades-row{gap:10px}.trade-chips li{font-size:.85rem;padding:4px 10px}}